Dealmakers will solve the TV problem

The current television problem won’t be solved by a hardware maker. It will be solved by a dealmaker.

In the future all the TV content will come over the internet, on-demand. Probably hosted by a service provider. You’ll only need one small box, connect that to the internet and connect it to your TV. Done.

You’ll pay one subscription and you can watch any content at any time from all the content providers in the network. These content providers can be the big existing networks, but also new and lightweight indy networks.

To make a service like that work there are many deals to be made. Deals that will get an entire network worth of content on the service. Those deals will make or break this much needed revolution. The interface will get solved, the apps will probably come too, but making the deals is really hard.

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